8 simple secrets to get the most out of your designer

Working with a designer can be highly rewarding. It can also be daunting to hand over your brand, identity and essentially your reputation to someone. Holding back and trying to retain too much control can become a limiting factor in the success of any design or marketing effort, that’s why it’s critical to get it…

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How do you use google analytics to improve your website?

google analytics usage

Do you have google analytics installed on your website? There’s probably a good chance you do if your web developer has a basic understanding that your goals are to achieve something online. Next, do you check them frequently to check where your website traffic is coming from, which content they are looking at, how long…

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website design – beyond the interface

Website Design goes beyond the interface. There, I’ve said it! Design can be defined in many ways and is a very general term that plays a role (good or bad) in any encounters that involve ‘created’ objects or experiences. Website design can include custom designed content, such as sub-branding or specifically designed landing pages to…

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Marketing strategies for accountants

marketing for accountants

If you’re an accountant, or in any seemingly generic field of business, how the hell can you market your business? Any marketing strategy worth investing in needs to have clear goals, and plans in place that outline how they will be achieved. If you are looking for a method to develop a strategy that works…

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Do you own your domain name?

do you own your domain

Do you own your domain name? You really should, and it’s pretty simple why you should. It sounds pretty obvious, right? It’s your domain name, you own it, you control it, and no one else. It is amazing how often this is not the case, we come across the same situation every day in our…

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Less fog, more function

can't see the forest for the trees

Business websites can have a tendency to become very broad, attempting to appeal to every possible customer or client, things can get a little blurry, the fog settles in over the valley and it’s hard to make out the forest for the trees. The journey probably started off well intended and everyone was full of…

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Life coach / business development

The journey of a Life Coach A couple of years ago Jane approached me, she needed a website but wasn’t sure where to start. She was taking the first steps in leaving her nursing career to start her own life coaching and wellness business, within the niche market of nurses. A daunting process for anyone…

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