Do you have google analytics installed on your website? There’s probably a good chance you do if your web developer has a basic understanding that your goals are to achieve something online.
Next, do you check them frequently to check where your website traffic is coming from, which content they are looking at, how long they stick around, and which page they often exit the site from? Chances are you don’tÂ unless you have an online marketing plan in place. One that ensures you monitor the results of effort applied, rinse and repeat with changes applied.
The greatest challenge, and also the greatest advantage of online marketing is that it is fluid, dynamic and adjustable. Analytics are hugely powerful when you take action in relation to the data. Measure, modify and measure again, it’s called optimisation for a reason and it’s an ongoing process.