Visit site: offroaddownunder.com.au
Site Description: Comprehensive online store for a boutique 4WD accessory designer and manufacturer

Overview

Off Road Downunder

 Specialising in Dual Battery Trays and Vehicle Fridge Slides, both for recreational off-road and commercial vehicles.

Objectives

Redevelop the companies online store, improve the visual representation and connection to the brand. Improve user experience, with a focus on a streamlined and intuitive shopping and checkout process. Deliver specification heavy details and highly descriptive product photography to build product awareness and confidence in buyers.

Outcome

The redesign and ground up rebuild of the Off Road site has allowed us to achieve a much more intuitive shopping experience for customers. An improved management interface for site administrators, allows them to monitor and  communicate clearly with customers. The sites new core coding has also increased search traffic to the site by an average of 25%, with next to no content changes.