The Brief

The Bruns Eco Village is a project conceived by a group of local residents from the Byron Shire region. Designing a new way of living – an eco village that will provide affordable homes on a sustainable community in the hills above Brunswick Heads in Byron Shire. They plan to do this while delivering attractive returns to community investors. Bruns Eco Village required a website that would allow community engagement and education about the project.

Our Approach

Working with the Bruns Eco Village design consultant Shane Johns, we developed an online platform that allows the presentation of some complex concepts, multiple types of media delivery and the integration of lead capture, online surveys, and email marketing.

Within the tight deadline, we remained agile and knowing there was media coverage prior to the site launch, were able to put in place a lead capture to collect interested parties contact details and remarket to them once the site went live. Several hundred people expressed an interest prior to site launch and were the notified via EDM once the site was live. This enabled us to build a great deal of momentum for the launch of the site and leverage the media coverage effectively.

The Result

Collaborating with Shane, we delivered the project on a tight timeline with a large group of stakeholders having input right up to the deadline. The site will continue to evolve in line with the project and deliver value to the Village and interested parties, becoming an integral part of the projects success.