The Brief

Our legal practice website design for Base Legal, located on the Surf Coast of Victoria. Fiona required a website to present her unique service offering, targeted at business, online operators and software developers. Competing with larger firms (with bigger marketing budgets), Fiona needed to highlight the benefits of engaging her services, the flexibility and personal service she can provide.

Our Approach

We have developed a highly professional online presence for Base Legal that allows Fiona’s personality and approachable nature to shine through. Through  the use of selective colour, clear branding and user-friendly page structures, we have developed a website that delivers Fiona’s message effectively, informs users of the benefits of engaging Base Legal and how they can do this.

Clear calls to action at appropriate points guide users on the next step to take, and a concise publishing platform that allows unique blog posts and Fiona’s high value “legal tip sheets” to delivered seamlessly to users builds the authority of the site, delivering value to users and builds trust in the audience.

The Result

The Base Legal website is a sleek, professional platform that Fiona can use as an online base for all marketing and communications. The site has been built to grow with the business and evolve with the changing needs of the high paced online landscape.